在十大网博靠谱平台数字公司, we like to interview our members to find out a bit more about what they do and their work in the Greater Manchester digital and technology sphere. 本周我们将与来自 Vulse.
你能简单介绍一下你自己吗?
We are Vulse, an AI-powered platform that helps people on their personal branding journey. 我们是一支雄心勃勃的小团队, driving positive change in the social media landscape using groundbreaking modern technology.
What inspired you to launch a platform to help students and graduates build their personal brands on LinkedIn?
With over 15 years of experience in social media and working with businesses worldwide through the Social Republic agency, we noticed that many brands and their employees could benefit from building their personal brands. The problem was that they didn’t know where to start and many didn’t have the funds to enlist the help of external agencies. Vulse was created to help people overcome these obstacles with an affordable platform that helps them develop their personal brand, 不管他们处于什么阶段.
We developed a range of tools that help people generate ideas and themes to speak about on LinkedIn. Our platform also encourages people to build consistency with an accounts score system that helps them keep track of their posting habits and also gives them dynamic tips. We also give our users guides and send weekly newsletters that keep them in the know about industry updates and trends. This helps them to begin positioning themselves as thought leaders.
How specifically does your AI-powered theme planner tool work to help users stay consistent with content?
Our Theme Planner tool is a favourite for our users and for our team as well. It was built specifically to tackle the issue of lack of inspiration when it comes to creating content. 它使用简单，并提供相关的，可信的信息.
The user simply needs to put in up to three keywords (the longer the better so the CTP can be more specific) and click generate. 在几秒内, the platform will present three different pieces of relevant content for each keyword. The user can alter the tone of their content and choose their desired length for the post. 在这之后, the user simply clicks on one of the pieces of content and they’re presented with a LinkedIn-ready post. You can even go in and tweak it before you post to LinkedIn. 它是内容创作者的游戏规则改变者.
对于那些在领英上缺乏信心的人, what core strategies would you suggest to start building their presence?
A good way to build confidence is to seek out active thought-leaders in your industry or, 更一般的, 那些你喜欢并能产生共鸣的人. Don’t be afraid to interact; drop comments, 转发你的想法, 和人们建立联系.
Getting involved in relevant conversations and sharing your opinions is a great way to begin establishing your digital presence.
You mentioned conducting workshops - what key principles do you try to instill about thought leadership?
Two key things we tell our audience is to stay informed and let your authenticity shine through.
知识就是力量. Staying at the forefront of information and trends by reading reports and studies relating to your industry is a great way to establish yourself as a thought leader. 我们总是鼓励我们的用户保持消息灵通. It’s one of the major reasons we send out our weekly newsletter; to keep our community up to date with industry information, 不断变化的趋势和相关更新.
其次，真实性是关键. As LinkedIn gets increasingly popular, it is harder for users to filter out quality content. We encourage people to be forward-thinking and unafraid to let their personalities shine through. LinkedIn has evolved into more than just a platform where people share professional updates. Don’t be afraid to throw in a meme or share a story about your travels. 你永远不知道谁会对你的故事产生共鸣.
What emerging LinkedIn features and use cases should people leverage to shape their personal brand?
Collaborative articles on LinkedIn are a great way to share knowledge and expertise. 它们对于每个人的行业来说都是独一无二的. 话题由人工智能问题决定, 然后由编辑团队开发, who create these articles by gathering insights from a group of experts. This is why we encourage people to follow and engage with content they’re interested in. 通过这个, you will open yourself up to a wider audience and amplify your reach which will positively impact your personal brand.
谢谢你，Vulse!
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