The investment enables the privacy-first ad tech company to improve and scale its audience segmentation solution, a类型.
伯明翰，英国，18岁th 2023年5月 ——Covatic, developer of a best-in-class privacy-first audience targeting solution, today announced it raised $5 million in its Series A funding round, led by Manchester-based venture capital investor Praetura Ventures. Covatic’s solution enables personalised targeting in a future-proof and ethical way. The investment will be used to further develop its technology while bringing it to the global advertising and media market. Other investors include Creative UK’s Creative Growth Fund and 康卡斯特公司.
Covatic的ID-less, privacy-first technology helps brands understand their audiences without extracting, collecting or sharing individual consumer data. Individual consumer data is kept within a user’s device – not sent to the cloud. By mapping content consumption and device characteristics, 输入, and sensor data to audience segments, 它识别何时, 在哪里, and how an individual engages with content, helping to inform segment profiles and predict consumer behaviours. This, in turn, allows brands to effectively reach their target audience.
Covatic participated in the 康卡斯特公司 nbc环球 LIFT Labs Accelerator in 2020, a program that connects startups to senior executives at 康卡斯特公司, nbc环球, and Sky for mentorship and business development. Since then, Covatic has continued to innovate and deploy its solutions to global brands.
“I’m so proud of the progress we’ve made, and this investment is a testament to that,尼克·平克斯说, 首席执行官. “Online privacy is the most important issue facing the media ecosystem. By creating a solution that has privacy built at its core, we’re empowering media companies to deliver better content and advertising experiences. The next step for us is to use this investment to improve and scale our platforms and market reach.”
彼得Carway, Head of EIS at Praetura Ventures, said: “The technology behind Covatic is cutting edge and perfectly balances advertising effectiveness with data protection and security. The global customer base is also proof that the solution is pioneering in the field, highly scalable and effective, and we have nothing but admiration for the way Nick and the team have continued to interact and progress with global brands while negotiating the fundraise process. 最重要的是, we’re really excited to be partnering with Covatic and looking forward to supporting the team.”
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十大网博靠谱平台Covatic
Covatic helps media companies deliver private-by-design, addressable advertising without exposing personal data. 其首创的无身份证, privacy-first technology covers all major platforms, enabling companies to maximise addressable reach and return, and build trust with high-value audiences, without commercial compromise. Working with global media companies – and offering an innovative, highly scalable and future-proof ad solution, Covatic is setting a new standard for the industry.
As a certified B Corp company based in Birmingham, sustainability and employee opportunities are at the forefront of Covatic’s business strategies. The company actively works with media companies, 大学, and local organisations to stimulate innovation and investment outside of London.
欲知详情，请浏览 covatic.com.
