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The Jargon Group Acquires Pelican Communications

Simon Corbett welcomes Michael Bennett

伦敦:2022年12月5日,The Jargon Group今天收购了Pelican Communications. Based in the North West of England, 该机构专注于可持续发展和ESG关注的综合传播活动,其客户组合包括英国冷冻食品联合会, Ylem Energy and the Chartered Institute of Marketing. Founded in 1998 by Michael Bennett, 该机构在2022年PRmoment奖中被评为“年度ESG咨询公司”.


行话集团包括许多市场领先的机构,包括专注于b2b行话公关和处理, packaging and industrial automation specialist GloHouse Media. The new partnership will strengthen The Jargon Group, adding ESG capability into the group to advise brands on social and economic issues, responsible governance and brand reputation. 


The acquisition extends The Jargon Group’s offering and presence in Manchester, which now includes twelve full time team members based in Manchester’s Media City.


Michael Bennett, Managing Director at Pelican Communications said, “Pelican Communications are incredibly excited to be joining The Jargon Group. 我们拥有共同的价值观,并承诺为每一位客户提供优质的服务,这使我们成为理想的合作伙伴. 澳门十大正规赌博娱乐平台行话集团意味着我们可以在全球范围内扩大我们的社会影响力和品牌目标服务, working with the agency's international client base and teams in the US and Dubai.’


Kevin Winfield, Associate Director at Jargon PR said, ‘We’re excited to be welcoming the team at Pelican into the Jargon Group. Every business has a role to play in sustainability, 该团队带来的专业洞察力和沟通能力将继续使我们能够继续为客户提供世界级的内容和沟通策略服务.’

 

 

本月早些时候,行话公关庆祝了其成立13周年,同时也报告了创纪录的增长,22-23财年前六个月的收入超过了1英镑,500,000. The agency expects annual fees to surpass £3million this financial year.

 

支持这一增长的是英国各地办公地点的多样化,包括卡迪夫的办事处, Manchester, Reading and London. At the same time, 该机构通过开设一系列办事处来投资其国际模式,包括 Jargon PR MENA 迪拜办事处由前Markettiers4DC董事总经理Cheryl King领导,纽约办事处由公关资深人士Vivian Kelly领导.

 

As the agency has grown, 行话公关继续把企业社会责任作为其战略的核心,通过战略合作伙伴关系 Ecologi. Since June 2021, Jargon PR has planted over 4,100 trees and taken over 340 tonnes of co2 out of the atmosphere. The Company’s longer-term ambition remains to become B Corporation certified.

 

通过收购实现增长一直是行话集团加速增长战略的一部分,为其国际客户提供地理和行业特定的专业知识. 

 

这是过去三年来的第四次收购,其中包括卡迪夫通信机构 Vantage Marketing (Nov, 2020), Manchester-based Souter PR (July, 2021) and processing, packaging and industrial automation market specialist GloHouse Media (Oct 22).

 

Commenting on the first six-months of FY 22-23, Simon Corbett, Jargon Group founder said, “过去几年,我们公司取得了巨大的成功,因为我们继续关注有机增长,并从现有客户群中获得最大价值. 创纪录的新业务业绩继续保持,客户和团队保持强劲.

 

“该业务专注于一项为期三年的增长战略,其中包括一系列战略收购. Despite the economic challenges facing the economy, 客户对数字公关和通信服务的需求持续增长,而行话将从这一需求中受益.’’

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About Jargon PR: Jargon PR is an award-winning small international PR agency. 它提供世界级的公共关系活动,推动业务成果并为客户创造品牌价值. 该机构的专家团队为初创企业和企业提供独特的B2B服务和方法,以提高知名度, engagement and sales through targeted PR campaigns.Founded in 2009, 行话公关在为科技和企业公司创建全球活动以及提供包括内容创建在内的一系列服务方面拥有丰富的经验, media relations, social media and reputation management.Why is Jargon PR different?Jargon PR is not like other Tech PR companies. Its specialist team delivers unique B2B services and methodology. Jargon PR builds international campaigns, 与客户紧密合作,制定并提供个性化的行动计划,以帮助实现业务目标并主导行业. Results include driving awareness, engagement and sales of client brands. Services: Jargon PR offers a range of services to support clients. 其中最引人注目的服务包括:内容创作:作为领先的B2B公关机构, Jargon PR knows how to create engaging content for corporate campaigns. The agency’s team of skilled writers works with clients to plan, write and place content with key publications.媒体关系:专业术语公关专家与来自全国各地的数十名记者一起工作, 技术和商业媒体在日常的基础上创造机会,并在媒体上放置内容. This drives enquiries, web traffic and engagement for client brands.高管档案:行话公关公司的高管档案服务创建和管理媒体和专业LinkedIn渠道的客户品牌. The agency uses comment and interview opportunities, thought leadership articles, and a social media programme to build a client’s personal reputation.In addition to these services, Jargon PR also offers these types of PR: podcasts, social media, conference speaker, exit, awards, investment,  reputation management, analyst relations, trade show support, messaging, media training, media audit and reporting and management. Jargon PR’s clients: Jargon PR’s client list includes: Pax8, SML RFID, RingOver, Palantir, Beyond Encryption, Creative, Digidentity, Digitopia, Fortude, Retail Marketing Group, Radix, 4D Data Centres, Mackwell Health, Mackwell Lighting, OneClick Cloud, Powerlite Fitzgerald, Meta, Solera, TP-Link, Manchester Tech Week, Rydoo, Agilitas, Glide, Snapplify, DeGould Ltd, Eco UK Group, Presto Music, Realme, Cap HPI, Future Processing, Ancoris, Qualifio, Mindlab International, Cenergist, Quick Channel, SEH Technology, MicroClash, Biral, Designa, DHD Cooling, Rawnet, Snakehive, Leonard Curtis, Cerberus, Everyday Loans, Kemtile, Emerson Orbit Development, and Pod StudiosCompany benefits: Jargon PR offers a range of benefits for its staff, 包括:有竞争力的薪金养恤金计划频繁的内部和外部培训, with a team external training budget of £1,000 per year for each employee A membership to the professional bodies, 特许公共关系学会和公共关系与传播协会. This includes enrollment into the CPD programmes of both professional bodies.20 days holiday per year and all bank holidays off, 与额外的圣诞购物日和生日躺在季度团队社交-圣. Patrick's Day, Summer, 万圣节和圣诞节每周周五提前结束个性化的冷饮瓶多元化和包容性:行话公关是一家专注于多元化和包容性的机构, with its CEO being a founding member of the CIPR Diversity and Inclusion Network, which is a group that works towards inclusivity within the PR industry. To support inclusivity throughout the recruitment process, Jargon PR works closely with The Taylor Bennett Foundation, which seeks out PR careers for individuals from BME backgrounds. Wellbeing activity: Jargon PR fosters a culture centred around employee wellbeing, 并利用多项举措为员工创造最佳的工作环境. 这些举措包括:管理层和员工之间频繁的一对一交流. Monthly wellbeing calls to normalise conversations around mental health. 订阅和无限制地使用CIPR心理健康热线,并获得内部心理健康急救员. 频繁的团队社交活动,以确保行话公关员工在工作之外的互动. 行话公关公司因其对员工福利的努力而获得了“投资者投资于人”的“我们投资于幸福”银牌认证. Results: Jargon PR is a multi-award winning agency, and won 6 industry awards in 2021, including ‘PR Agency of the Year’ at the 2021 Global Agency Awards. The agency is ranked in the top 30 of PRWeek UK’s top 150 B2B comms rankings.  查看该机构的案例研究,了解以前的客户成功案例:http://jargonpr.com/wp/case-studies/

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