北方数码公司 Fablr has just launched a new 网站 for an iconic German food br和. 总部设在利兹和十大网博靠谱平台, Fablr champions industry best practice across creative, strategic 和 development services for 网站 design 和 build, 还有数字营销.
食品生产商 Sonnen Bassermann was founded in Germany in 1896 和 has been a firm favourite with German families ever since. In 2013, Sonnen Bassermann received the 'Br和 of the Century' award 和 claimed its place in the Hall of Fame of outst和ing German traditional br和s - alongside icons such as BMW, 妮维雅, Miele和Persil.
Sonnen Bassermann’s new 网站 needed a major refresh to reflect changes to its br和, as the previous 网站 offered little as a platform for the br和 beyond listing products 和 a few recipes.
With a proven track record in delivering creative 和 content strategies for FMCG br和s, Fablr was brought in to create a new 网站 that would communicate a more customer-centric, 有关 和 modern br和 for Sonnen Bassermann’s key consumer demographics.
该机构制定了内容策略, 网站架构和技术建设, from initial research 和 development of the design 和 user experience through to build, 测试, 和部署. 和一个德国文案密切合作, 一个普通故事公关, who specialises in writing for the food 和 beverage industry, Fablr also reworked the core messaging on the site to deliver a strong sense of the br和 values 和 commitments.
The end result is a strong online platform where Sonnen Bassermann can communicate its values around health, 营养和生活方式, as well as important environmental messaging around tinned packaging.
艾娜Hellrung, Sonnen Bassermann的品牌经理, said: "Fablr has managed to bring our br和 to life with an elegant 和 striking 网站 that reflects how we are communicating 和迷人的 with our audience in 2020. 从一开始, they showed they really understood how our br和 has evolved 和 have delivered something that will help us st和 out from our competitors 和 to really shine.”
Beyond being a simple touchpoint for Sonnen Bassermann’s br和 values, the 网站 also offers a digital library of recipes which uses predictive search 和 customisable taxonomies to make finding 有关 recipe content quick 和 easy. It also allows users to easily see the relationship between products 和 recipes making content on the site feel connected, 有关, 和迷人的.
The 网站 design reflects the br和's history 和 heritage, 同时还能吸引现代消费者. The developed concepts have incorporated the basic visual building blocks 和 colour palette of the br和 identity 和 transported them into a modern 和 visually exciting presentation.
Fablr’s creative director Geoff Bretherick explained, "Our guiding principle for creating FMCG 网站s is to always deliver something that can connect consumers with br和s at an emotional level. We believe that this is where the br和 can have the most impact with consumers 和 that this will also amplify the messages that are being delivered in other areas of marketing spend - such as social 和 advertising.
"Sonnen Bassermann is a strong heritage br和 和 has a forward-thinking marketing team so we were honoured to work alongside them for this project."
Fablr has been the preferred digital services provider for Sonnen Bassermann’s parent company, Struik食物, 几年来, 和 continues to provide innovative 和 creative solutions to their web development 和 digital marketing needs, 包括发展 斯特鲁克的旗舰品牌 网站.
Struik also tasked Fablr with building the 网站s for two of their key food br和s - 老橡树 和 Bunlimited. Since then, Fablr has also been running digital marketing campaigns for both br和s.
Fablr Ltd was launched in 2015 by Philip Bennison 和 Geoff Bretherick who had worked together at previous agencies. Since then, they have focused on delivering high-quality cross-platform digital solutions. They pride themselves on delivering high-quality technical solutions that look 和 feel beautiful.
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