Boxing Day sales aren’t something you should neglect, as it’s a great way of offloading loads of leftover stock from the last few months before January the 1st.
几年前, plenty of people flocked to their nearest clothing and electronic stores on Boxing Day morning to get their fill of discounted products, but with the gradual and consistent development of the online shopping world, some shops are now keeping their doors shut on Boxing Day to give their employees a well-deserved festive rest.
仍然, neglecting the Boxing Day sales is a definite no-go whether you manage an online shop or run a physical store. Keep reading and check out why you should be making the most of this sales period.
扔掉旧的或即将不相关的股票
正如我们上面提到的, the period between Christmas and the New Year is a great chance for you to get rid of any products you won’t have much use for going into the New Year.
People may not need the products you’re selling in the next few months, 但他们可能会在某个时候这样做. 不管你想甩掉什么, 从圣诞套头衫到圣诞树装饰品, 肯定有人想买便宜货.
Doing this will ensure a fresh start when you open your stores up in the New Year and focus purely on your brand-new stock.
获得新客户的好方法
Businesses are always looking to gain brand-new customers, so giving prospective shoppers a discount is a great incentive to welcome them into your brand.
绝对没有人会拒绝一笔交易, so offering a percentage discount for people who sign up for your newsletter benefits both consumers and businesses. The shopper will receive money off their next purchase, and the business will gain key information about the consumer, which can be added to an ever-growing and useful database. 这是双赢!
话虽如此, most shoppers are fresh from the Black Friday and Cyber Week sales periods, so you need to make sure you appeal to them in the best way possible. Refresh any existing ad copy and creative to appeal to people in a New Years/Christmassy way, and set up retargeting campaigns to hit the people who have expressed interest in your products.
如果你经营一家服装公司, this could be the best time to advertise your products as “a much-needed New Year’s Eve outfit”. Plenty of people will be last-minute shopping for their New Year’s Eve events, so incentivise them to choose you by offering discounts and more.
人们想善待自己
圣诞节期间是为别人购物的时候, so put a spin on it for Boxing Day by encouraging people to treat & 为自己购物.
我们都听过这句话, “新的一年, 新我”, and there are a lot more people than you think who religiously embody this message into January and throughout the month. It doesn’t matter what products you stock; anything can be marketed as a much-needed, 人们生活的全新补充.
例如, tell customers they can train to become the next star baker with a new hand whisk, encourage prospective athletes to practice for that next marathon with some updated gym gear, or influence the next Monet or Picasso and highlight how your easel and paint set is exactly what they need.
+, there are bound to be a few people on Christmas Day who are a little disappointed with the gifts they’ve been given. Here’s your chance to appeal to them and give them a second chance to receive the present they truly wanted.
使用礼品卡
现在, this is more of a pre-Christmas marketing strategy, but offering gift cards to consumers is a great way to increase sales for the post-Christmas period.
Most of us have been given a Waterstones or Amazon gift card from Auntie Sheila (honestly, 我们都有一个。), and there’s no point in letting it burn a hole in your pocket.
If you’re already promoting monetary discounts from Boxing Day and beyond, shoppers who have a gift card will feel like they’re saving even more money and may be likely to purchase additional products from you if they don’t have to spend much or any of their own money.
