别担心，我们已经解剖过了 TikTok的2023年趋势报告，所以你不必这么做.
In 2023, TikTok condensed its trend predictions into three easy steps: 可行的娱乐, 为快乐腾出空间, 和社区建设理想. Pushing for a more community-led approach, they are letting the creators take the lead on the trends, grow their communities and create safe spaces for people to be themselves.
In the wake of COVID-19, the world has seen a shift in attitudes towards relationships 和工作. Wanting a slower pace of life, people are looking more towards positive actions that can help themselves and others. TikTok’s report harnesses this by highlighting what its users feel when using the app and addressing how it will be a tool to help them find the lifestyle they want to lead.
可行的娱乐
可行的娱乐 is easily translated into: ‘tailor-made content on TikTok that inspires people to take action.’ Meaning embrace the storytelling culture of TikTok and motivate your viewers to implement your content into their everyday lives.
TikTok further breaks this down into three subcategories, “显示, 不卖的, ‘TikTok Investigates’ and ‘Customer-to-Creator Pipeline’.
Each of these categories puts your viewers at the forefront of your videos and builds upon the community you’ve already created. This is achieved through using storytelling of personal experiences to drive your product, debunk myths and discover truths, or using existing content made by fans as influential ads. Spotlighting your community drives positivity and brand appreciation of your viewers (and fans). In turn, this builds trust between your content and your viewers.
为快乐腾出空间
“2023, 2020-me” is the newest catchphrase this New Year, and people are looking for 有意义的 自我照顾以抑制倦怠. By changing their patterns of behaviour with work, relationships and traditional ideals, people are leaning towards a slower way of living and ridding themselves of anxieties in order to put themselves first.
‘为快乐腾出空间’ is exactly what it says on the tin. TikTok is highlighting three easy ways to introduce joy into your content to boost engagement and make your community a better place to be: ‘The Memeing of Life’, ‘Wellbeing Your Way’ and ‘Little Luxe’.
再一次。, 把观众, 以及他们的需求, at the heart of your videos is a surefire way to ensure high engagement. Promote ways to treat yourself on a budget, 参与表情包文化, and share everyday ways and strategies to make life a little easier.
社区的建设理念
TikTok thrives on community, from #booktok to #cleantok and even #UFOtok! There’s a niche-interest community for you. 用TikTok的话说:
“TikTok is not a town hall meeting. It’s a space where people can find new ideas on how to explore their passions and live their lives.”
Their key signals for helping to navigate this trend are: ‘Ask TikTok’, ‘Destination: Growth’ and ‘Bestie Behaviour’. 就像 可行的娱乐, putting community ideals at the forefront of your content to gain the attention of viewers is the way forward! Don’t be afraid to dig deep and explore what you might think is a ‘solo experience’- you might be surprised.
Take your viewers with you on your next shopping trip, help educate your viewers- and take the advice that they give you too! Help to support those who are achieving success on their own terms in unconventional ways. The more you understand these niche interests, the more you can help the voices that define them and create genuine conversations that people care about.
