At Dawn, we believe a key part of a successful website design is 一个干净的 design. The most common mistake that we see people making is trying to cram 太 much information along with 太 many elements onto the page, 不管是形状, 颜色, 图像或最坏的情况, 以上都是.
It can actually be argued that minimalism encourages purpose. Stripping away of all unnecessary elements and focusing on what only 需要 去那里.
However, saying that it requires less work couldn’t be further from the truth. Minimal web designs are strategically stripped of excess features and clutter in order to deliver a clear and concise message to your target audience, and therefore help you to achieve desired results faster.
Simple is scientifically easier to process
You might be thinking ‘I’ve heard this all a million times before, and I’m still not convinced. There’s just so much I want my visitors to know and understand.’
So, why does everyone feel that simple is more beautiful?
According to a 2012 Google study, users consistently rate visually simple websites as more beautiful than those that are more complex, probably because simple is scientifically proven to be easier for us—human beings—to process. 那么复杂, minimal sites don’t require our eyes and brains to work as hard to process and store the information.
Why white space is so important in web design
White space is a crucial part of 好的设计 有一个很好的理由. 如果使用得当的话, it can completely change the look and feel of your website and provide many advantages to your audience. It’s vital in ensuring that your website is easy to follow so they want to keep reading. It’s always essential to remember that the number one goal behind having a website is to deliver a great experience for your customers.
White space not only delivers harmony, 平衡和一致性, but it can also help to lead a reader from one element to another. It should be in your main interest to have a website that looks simple, feels uncluttered so it’s a joy rather than a pain to visit. You don’t need to create a layout jam-packed with type and images to deliver your message; on the contrary, 一个干净的, cohesive design feels a lot more confident than a cluttered one.
Every element must communicate your message
到现在为止, you’re probably thinking that simple is a great concept and all, but how do you communicate all of your messages without making your site 太 cluttered? The answer – communicate as much as you can with as little as possible.
每个元素(排版), 颜色, 你的标志, 布局, and so on) should communicate subtle information about your brand. Making the most of your site is therefore about delivering as much of your information as you can, using as few elements as possible.
One of our core values at Dawn is to always stay simple and to rid the world of bad design and poor communication. Even though ‘bad design’ is a subjective term, the general consensus is that the more simple, 网站更干净, the better it communicates your message and therefore it fulfils its purpose better.
举个例子 苹果, 微软Adobe或PayPal. They have all come a long way since the mid-2000’s, 交换杂乱, obsolete shapes and lots of various 颜色 for stripped-down, 净化后的版本, only keeping what’s absolutely necessary. And by stripping your site down to its crucial elements, you could enjoy the great results they have, 太.
Not sure how, or hesitant to get started? 给我们一个呐喊 and we’d be happy to advise further.
