Unless you’ve been living under a rock for several years, you won’t have missed the popularity and explosion of 立即购买, 支付后 on websites across the internet. The boom in popularity of 立即购买, 支付后 has seen new players enter the e-commerce payments market, 比如Klarna, Laybuy和Clearpay, and existing providers such as PayPal diversify to serve this market.
但现在买什么呢, 支付后 offer your e-commerce business and should you take the time to implement new 立即购买, 支付后 payment options on your website? Actuate has all the answers…
什么是先买后付?
Most of us are familiar with 立即购买, 支付后, once reserved exclusively for the likes of sofa warehouses and kitchen installers, 立即购买, 支付后 offers consumers the flexibility to pay for goods after taking delivery of them, 通常是分期付款.
比如信用卡, 立即购买, 支付后 in the literal sense allows consumers to buy an item and pay for it later. Credit is either offered by the e-commerce retailer directly (Amazon does this on Amazon manufactured items) or via a third-party 比如Klarna or PayPal using their PayPal Credit product.
How does 立即购买, 支付后 work?
For e-commerce websites opting to offer 立即购买, 以后付款选项, the general aspects are very similar to accepting credit card payments. When a consumer chooses to checkout and selects 立即购买, 支付后, they often enter into a contract with a third party such as PayPal or Klarna to pay the balance and any interest over a set period of time. 为你, 零售商, 没有什么变化, and you receive the payment in full, 减去任何服务费, 来自支付提供者, and the onus is on them to chase late or non-payment.
对于支付提供者, money is often made through interest charges, and late payment fees levied on the consumer.
Reasons to add 立即购买, 支付后 to your e-commerce website
It’s easy to see the attraction of 立即购买, 为消费者晚付款, but why should you add 立即购买, 以后付款选项 to your business website? Below we’ve listed the major advantages 立即购买, 支付后 payments can bring to your business.
- Increased Average Order Values
You’re customers usually shop to a budget, 但是现在就买, 支付后, the option to place higher value orders or shop for more significant, higher value items is opened up and becomes an option. A report by PayPal showed that the average order value on websites offering consumer credit options rose by 15% on average, with 93% of first-time consumer credit users saying they would use consumer credit again.
- 提高转换率
A survey featured on the BigCommerce blog revealed 30% of shoppers using consumer credit stated they wouldn’t have purchased at all if 零售商 hadn’t have offered financing options. This statistic alone underlines just how strong an incentive 立即购买, 支付后 can be.
- 提高客户忠诚度
现在提供购买, 支付后 option on your website promotes a better customer experience; this, 反过来, translates into increased customer loyalty and a positive brand image.
- Increased Customer Lifetime Value
More flexibility and control for customers brings with it a more positive user experience at your e commerce site. These positive interactions with your brand will help bring consumers back time and again safe in the knowledge they can 立即购买 and 支付后 for their next big-ticket purchase.
结论
Buy now, 支付后 is big business; if you’re not on board with it, then you could be missing out. 整合立即购买, 稍后付款并不棘手, and a reputable digital agency like Actuate can talk you through the options available to you.
